funel data
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@@ -1341,7 +1341,7 @@ analyticsRouter.get('/reports/project/:id', async (c) => {
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// 获取项目基本信息
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const { data: project, error: projectError } = await supabase
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.from('projects')
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.select('id, name, description, created_at, created_by')
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.select('id, name, description, created_at')
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.eq('id', projectId)
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.single();
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@@ -1498,4 +1498,258 @@ analyticsRouter.get('/reports/project/:id', async (c) => {
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}
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});
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// 获取KOL合作转换漏斗数据
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analyticsRouter.get('/project/:id/conversion-funnel', async (c) => {
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try {
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const projectId = c.req.param('id');
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const { timeframe = '30days' } = c.req.query();
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// 获取项目信息
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const { data: project, error: projectError } = await supabase
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.from('projects')
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.select('id, name, description, created_at')
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.eq('id', projectId)
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.single();
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// 如果找不到项目或发生错误，返回模拟数据
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if (projectError) {
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console.log(`项目未找到或数据库错误，返回模拟数据。项目ID: ${projectId}, 错误: ${projectError.message}`);
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// 生成模拟的漏斗数据
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const mockFunnelData = [
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{ stage: 'Awareness', count: 100, rate: 100 },
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{ stage: 'Interest', count: 75, rate: 75 },
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{ stage: 'Consideration', count: 50, rate: 50 },
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{ stage: 'Intent', count: 30, rate: 30 },
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{ stage: 'Evaluation', count: 20, rate: 20 },
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{ stage: 'Purchase', count: 10, rate: 10 }
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];
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return c.json({
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project: {
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id: projectId,
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name: `模拟项目 (ID: ${projectId})`
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},
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timeframe,
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funnel_data: mockFunnelData,
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metrics: {
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total_influencers: 100,
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conversion_rate: 10,
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avg_stage_dropoff: 18
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},
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is_mock_data: true
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});
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}
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// 获取项目关联的网红及其详细信息
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const { data: projectInfluencers, error: influencersError } = await supabase
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.from('project_influencers')
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.select(`
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influencer_id,
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influencers (
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id,
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name,
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platform,
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followers_count,
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engagement_rate,
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created_at
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)
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`)
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.eq('project_id', projectId);
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if (influencersError) {
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console.error('Error fetching project influencers:', influencersError);
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return c.json({ error: 'Failed to fetch project data' }, 500);
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}
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// 获取项目中的内容数据
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const { data: projectPosts, error: postsError } = await supabase
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.from('posts')
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.select(`
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id,
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influencer_id,
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platform,
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published_at,
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views_count,
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likes_count,
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comments_count,
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shares_count
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`)
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.eq('project_id', projectId);
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if (postsError) {
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console.error('Error fetching project posts:', postsError);
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return c.json({ error: 'Failed to fetch project posts' }, 500);
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}
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// 计算漏斗各阶段数据
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const totalInfluencers = projectInfluencers.length;
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// 1. 认知阶段 - 所有接触的KOL
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const awarenessStage = {
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stage: 'Awareness',
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count: totalInfluencers,
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rate: 100
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};
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// 2. 兴趣阶段 - 有互动的KOL (至少有一篇内容)
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const influencersWithContent = new Set<string>();
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projectPosts?.forEach(post => {
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if (post.influencer_id) {
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influencersWithContent.add(post.influencer_id);
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}
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});
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const interestStage = {
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stage: 'Interest',
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count: influencersWithContent.size,
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rate: Math.round((influencersWithContent.size / totalInfluencers) * 100)
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};
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// 3. 考虑阶段 - 有高互动的KOL (内容互动率高于平均值)
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const engagementRates = projectInfluencers
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.map(pi => pi.influencers?.[0]?.engagement_rate || 0)
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.filter(rate => rate > 0);
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const avgEngagementRate = engagementRates.length > 0
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? engagementRates.reduce((sum, rate) => sum + rate, 0) / engagementRates.length
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: 0;
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const highEngagementInfluencers = projectInfluencers.filter(pi =>
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(pi.influencers?.[0]?.engagement_rate || 0) > avgEngagementRate
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);
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const considerationStage = {
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stage: 'Consideration',
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count: highEngagementInfluencers.length,
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rate: Math.round((highEngagementInfluencers.length / totalInfluencers) * 100)
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};
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// 4. 意向阶段 - 有多篇内容的KOL
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const influencerContentCount: Record<string, number> = {};
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projectPosts?.forEach(post => {
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if (post.influencer_id) {
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influencerContentCount[post.influencer_id] = (influencerContentCount[post.influencer_id] || 0) + 1;
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}
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});
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const multiContentInfluencers = Object.keys(influencerContentCount).filter(
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id => influencerContentCount[id] > 1
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);
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const intentStage = {
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stage: 'Intent',
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count: multiContentInfluencers.length,
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rate: Math.round((multiContentInfluencers.length / totalInfluencers) * 100)
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};
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// 5. 评估阶段 - 内容表现良好的KOL (浏览量高于平均值)
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const influencerViewsMap: Record<string, number> = {};
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projectPosts?.forEach(post => {
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if (post.influencer_id && post.views_count) {
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influencerViewsMap[post.influencer_id] = (influencerViewsMap[post.influencer_id] || 0) + post.views_count;
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}
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});
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const influencerViews = Object.values(influencerViewsMap);
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const avgViews = influencerViews.length > 0
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? influencerViews.reduce((sum, views) => sum + views, 0) / influencerViews.length
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: 0;
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const highViewsInfluencers = Object.keys(influencerViewsMap).filter(
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id => influencerViewsMap[id] > avgViews
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);
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const evaluationStage = {
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stage: 'Evaluation',
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count: highViewsInfluencers.length,
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rate: Math.round((highViewsInfluencers.length / totalInfluencers) * 100)
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};
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// 6. 购买/转化阶段 - 长期合作的KOL (3个月以上)
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const threeMonthsAgo = new Date();
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threeMonthsAgo.setMonth(threeMonthsAgo.getMonth() - 3);
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const longTermInfluencers = projectInfluencers.filter(pi => {
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const createdAt = pi.influencers?.[0]?.created_at;
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if (!createdAt) return false;
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const createdDate = new Date(createdAt);
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return createdDate < threeMonthsAgo;
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});
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const purchaseStage = {
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stage: 'Purchase',
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count: longTermInfluencers.length,
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rate: Math.round((longTermInfluencers.length / totalInfluencers) * 100)
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};
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// 构建完整漏斗数据
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const funnelData = [
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awarenessStage,
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interestStage,
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considerationStage,
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intentStage,
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evaluationStage,
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purchaseStage
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];
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// 计算转化率
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const conversionRate = totalInfluencers > 0
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? Math.round((longTermInfluencers.length / totalInfluencers) * 100)
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: 0;
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// 计算平均转化率
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const avgStageDropoff = funnelData.length > 1
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? (100 - conversionRate) / (funnelData.length - 1)
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: 0;
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return c.json({
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project: {
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id: project.id,
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name: project.name
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},
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timeframe,
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funnel_data: funnelData,
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metrics: {
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total_influencers: totalInfluencers,
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conversion_rate: conversionRate,
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avg_stage_dropoff: Math.round(avgStageDropoff)
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}
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});
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} catch (error) {
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console.error('Error generating KOL conversion funnel:', error);
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// 发生错误时也返回模拟数据
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const projectId = c.req.param('id');
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const { timeframe = '30days' } = c.req.query();
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// 生成模拟的漏斗数据
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const mockFunnelData = [
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{ stage: 'Awareness', count: 100, rate: 100 },
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{ stage: 'Interest', count: 75, rate: 75 },
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{ stage: 'Consideration', count: 50, rate: 50 },
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{ stage: 'Intent', count: 30, rate: 30 },
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{ stage: 'Evaluation', count: 20, rate: 20 },
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{ stage: 'Purchase', count: 10, rate: 10 }
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];
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return c.json({
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project: {
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id: projectId,
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name: `模拟项目 (ID: ${projectId})`
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},
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timeframe,
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funnel_data: mockFunnelData,
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metrics: {
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total_influencers: 100,
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conversion_rate: 10,
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avg_stage_dropoff: 18
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},
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is_mock_data: true,
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error_message: '发生错误，返回模拟数据'
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});
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}
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});
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export default analyticsRouter;
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