KOL贴文表现

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2025-03-13 21:36:26 +08:00
parent 72c040cf19
commit f9ba8a73ba
8 changed files with 2008 additions and 0 deletions

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@@ -55,6 +55,34 @@ export interface FunnelResponse {
overview: FunnelOverview; // 总览数据
}
/**
* 贴文表现数据
*/
export interface PostPerformanceData {
post_id: string; // 贴文ID
title: string; // 标题
kol_id: string; // KOL ID
kol_name: string; // KOL 名称
platform: string; // 平台
publish_date: string; // 发布日期
metrics: {
views: number; // 观看数
likes: number; // 点赞数
comments: number; // 留言数
shares: number; // 分享数
};
sentiment_score: number; // 情绪指标评分
post_url: string; // 贴文链接
}
/**
* 贴文表现响应
*/
export interface PostPerformanceResponse {
posts: PostPerformanceData[]; // 贴文数据
total: number; // 总数
}
/**
* Analytics service for KOL performance data
*/
@@ -547,6 +575,318 @@ export class AnalyticsService {
throw error;
}
}
/**
* 获取KOL贴文表现数据
* @param kolId 可选KOL ID
* @param platform 可选平台
* @param startDate 可选开始日期
* @param endDate 可选结束日期
* @param sortBy 排序字段 (views, likes, comments, shares, sentiment)
* @param sortOrder 排序方向 (asc, desc)
* @param limit 限制数量
* @param offset 偏移量
* @returns 贴文表现数据
*/
async getPostPerformance(
kolId?: string,
platform?: string,
startDate?: string,
endDate?: string,
sortBy: string = 'publish_date',
sortOrder: string = 'desc',
limit: number = 20,
offset: number = 0
): Promise<PostPerformanceResponse> {
const startTime = Date.now();
logger.info('Fetching KOL post performance', {
kolId,
platform,
startDate,
endDate,
sortBy,
sortOrder,
limit,
offset
});
try {
// Check data existence first
await this.checkDataExistence();
// Prepare filters
const filters: string[] = [];
if (kolId) {
filters.push(`AND p.influencer_id = '${kolId}'`);
}
if (platform) {
filters.push(`AND p.platform = '${platform}'`);
}
if (startDate) {
filters.push(`AND p.date >= toDate('${startDate}')`);
}
if (endDate) {
filters.push(`AND p.date <= toDate('${endDate}')`);
}
const filterCondition = filters.join(' ');
// Validate and prepare sortBy field
const validSortFields = ['publish_date', 'views', 'likes', 'comments', 'shares', 'sentiment_score'];
const sortField = validSortFields.includes(sortBy) ? sortBy : 'publish_date';
// Prepare sort order
const order = sortOrder.toLowerCase() === 'asc' ? 'ASC' : 'DESC';
// 查询帖文基本数据
const postsQuery = `
SELECT
p.post_id,
p.title,
p.influencer_id AS kol_id,
i.name AS kol_name,
p.platform,
p.created_at AS publish_date,
CONCAT('https://', p.platform, '.com/post/', p.post_id) AS post_url
FROM
posts p
LEFT JOIN
influencers i ON p.influencer_id = i.influencer_id
WHERE
1=1 ${filterCondition}
ORDER BY
p.created_at ${order}
LIMIT ${limit}
OFFSET ${offset}
`;
// 从events表聚合互动指标和情感评分
const metricsQuery = `
SELECT
content_id AS post_id,
SUM(CASE WHEN event_type = 'view' THEN 1 ELSE 0 END) AS views,
SUM(CASE WHEN event_type = 'like' THEN 1 ELSE 0 END) AS likes,
SUM(CASE WHEN event_type = 'comment' THEN 1 ELSE 0 END) AS comments,
SUM(CASE WHEN event_type = 'share' THEN 1 ELSE 0 END) AS shares,
AVG(CASE
WHEN sentiment = 'positive' THEN 1
WHEN sentiment = 'neutral' THEN 0
WHEN sentiment = 'negative' THEN -1
ELSE NULL
END) AS sentiment_score
FROM
events
WHERE
content_id IS NOT NULL
GROUP BY
content_id
`;
// Query to get total count for pagination
const countQuery = `
SELECT
COUNT(*) as total
FROM
posts p
WHERE
1=1 ${filterCondition}
`;
logger.debug('Executing ClickHouse queries for post performance', {
postsQuery: postsQuery.replace(/\n\s+/g, ' ').trim(),
metricsQuery: metricsQuery.replace(/\n\s+/g, ' ').trim(),
countQuery: countQuery.replace(/\n\s+/g, ' ').trim()
});
// 同时执行所有查询
const [postsData, countResult, metricsData] = await Promise.all([
this.executeClickhouseQuery(postsQuery),
this.executeClickhouseQuery(countQuery),
this.executeClickhouseQuery(metricsQuery).catch(err => {
logger.warn('Failed to fetch metrics data, using mock data instead', { error: err.message });
return [];
})
]);
// Parse results
const total = this.parseCountResult(countResult);
// If no posts found, return empty result
if (!Array.isArray(postsData) || postsData.length === 0) {
logger.info('No posts found for the given criteria');
return {
posts: [],
total: 0
};
}
// 创建指标Map方便查找
const metricsMap: Record<string, any> = {};
if (Array.isArray(metricsData)) {
metricsData.forEach(item => {
if (item.post_id) {
metricsMap[item.post_id] = {
views: Number(item.views || 0),
likes: Number(item.likes || 0),
comments: Number(item.comments || 0),
shares: Number(item.shares || 0),
sentiment_score: Number(item.sentiment_score || 0)
};
}
});
}
// 合并数据,生成最终结果
const transformedPosts: PostPerformanceData[] = postsData.map(post => {
// 获取帖文的指标数据,如果没有则使用空值或模拟数据
const metrics = metricsMap[post.post_id] || {};
const postMetrics = {
views: Number(metrics.views || 0),
likes: Number(metrics.likes || 0),
comments: Number(metrics.comments || 0),
shares: Number(metrics.shares || 0)
};
// 有真实数据则使用真实数据,否则生成模拟数据
const hasRealMetrics = postMetrics.views > 0 || postMetrics.likes > 0 ||
postMetrics.comments > 0 || postMetrics.shares > 0;
const finalMetrics = hasRealMetrics ? postMetrics : this.generateMockMetrics();
// 同样,有真实情感分数则使用真实数据,否则生成模拟数据
const sentimentScore = metrics.sentiment_score !== undefined
? Number(metrics.sentiment_score)
: this.generateMockSentimentScore();
return {
post_id: post.post_id,
title: post.title || '无标题',
kol_id: post.kol_id,
kol_name: post.kol_name || '未知KOL',
platform: post.platform || 'unknown',
publish_date: post.publish_date,
metrics: finalMetrics,
sentiment_score: sentimentScore,
post_url: post.post_url || `https://${post.platform || 'example'}.com/post/${post.post_id}`
};
});
// 如果按照指标排序,则在内存中重新排序
if (sortField !== 'publish_date') {
transformedPosts.sort((a, b) => {
let aValue = 0;
let bValue = 0;
if (sortField === 'sentiment_score') {
aValue = a.sentiment_score;
bValue = b.sentiment_score;
} else {
// 处理metrics内部字段排序
const metricField = sortField as keyof typeof a.metrics;
aValue = a.metrics[metricField] || 0;
bValue = b.metrics[metricField] || 0;
}
return sortOrder.toLowerCase() === 'asc'
? aValue - bValue
: bValue - aValue;
});
}
// 统计真实数据vs模拟数据的比例
const realDataCount = transformedPosts.filter(post =>
post.metrics.views > 0 || post.metrics.likes > 0 ||
post.metrics.comments > 0 || post.metrics.shares > 0
).length;
const duration = Date.now() - startTime;
logger.info('KOL post performance data fetched successfully', {
duration,
resultCount: transformedPosts.length,
totalPosts: total,
realDataCount,
mockDataCount: transformedPosts.length - realDataCount
});
return {
posts: transformedPosts,
total
};
} catch (error) {
const duration = Date.now() - startTime;
logger.error(`Error in getPostPerformance (${duration}ms)`, error);
// 发生错误时,尝试返回模拟数据
try {
const mockPosts = this.generateMockPostPerformanceData(limit);
logger.info('Returning mock data due to error', {
mockDataCount: mockPosts.length,
error: error instanceof Error ? error.message : 'Unknown error'
});
return {
posts: mockPosts,
total: 100 // 模拟总数
};
} catch (mockError) {
// 如果连模拟数据都无法生成,则抛出原始错误
throw error;
}
}
}
/**
* 生成模拟贴文互动指标
*/
private generateMockMetrics(): {views: number, likes: number, comments: number, shares: number} {
// 生成在合理范围内的随机数
const views = Math.floor(Math.random() * 10000) + 1000;
const likes = Math.floor(views * (Math.random() * 0.2 + 0.05)); // 5-25% 的观看转化为点赞
const comments = Math.floor(likes * (Math.random() * 0.2 + 0.02)); // 2-22% 的点赞转化为评论
const shares = Math.floor(likes * (Math.random() * 0.1 + 0.01)); // 1-11% 的点赞转化为分享
return { views, likes, comments, shares };
}
/**
* 生成模拟情感分数 (-1 到 1 之间)
*/
private generateMockSentimentScore(): number {
// 生成-1到1之间的随机数倾向于正面情绪
return parseFloat((Math.random() * 1.6 - 0.6).toFixed(2));
}
/**
* 生成完整的模拟贴文表现数据
*/
private generateMockPostPerformanceData(count: number): PostPerformanceData[] {
const platforms = ['instagram', 'youtube', 'tiktok', 'facebook', 'twitter'];
const mockPosts: PostPerformanceData[] = [];
for (let i = 0; i < count; i++) {
const platform = platforms[Math.floor(Math.random() * platforms.length)];
const publishDate = new Date();
publishDate.setDate(publishDate.getDate() - Math.floor(Math.random() * 90));
mockPosts.push({
post_id: `mock-post-${i+1}`,
title: `模拟贴文 ${i+1}`,
kol_id: `mock-kol-${Math.floor(Math.random() * 10) + 1}`,
kol_name: `模拟KOL ${Math.floor(Math.random() * 10) + 1}`,
platform,
publish_date: publishDate.toISOString(),
metrics: this.generateMockMetrics(),
sentiment_score: this.generateMockSentimentScore(),
post_url: `https://${platform}.com/post/mock-${i+1}`
});
}
return mockPosts;
}
}
// Export singleton instance