utm

scripts/db/sql/clickhouse/add_utm_fields.sql

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+-- 添加缺失的UTM参数字段到shorturl_analytics.events表
+-- 创建日期: 2024-07-02
+-- 用途: 增强UTM参数追踪能力
+-- 添加utm_term字段 (用于跟踪付费搜索关键词)
+ALTER TABLE
+  shorturl_analytics.events
+ADD
+  COLUMN utm_term String DEFAULT '' AFTER utm_campaign;
+
+-- 添加utm_content字段 (用于区分相同广告的不同版本或A/B测试)
+ALTER TABLE
+  shorturl_analytics.events
+ADD
+  COLUMN utm_content String DEFAULT '' AFTER utm_term;
+
+-- 验证字段添加成功
+DESCRIBE TABLE shorturl_analytics.events;
+
+-- 示例查询: 查看UTM参数分析数据
+SELECT
+  utm_source,
+  utm_medium,
+  utm_campaign,
+  utm_term,
+  utm_content,
+  COUNT(*) as clicks
+FROM
+  shorturl_analytics.events
+WHERE
+  event_type = 'click'
+  AND utm_source != ''
+GROUP BY
+  utm_source,
+  utm_medium,
+  utm_campaign,
+  utm_term,
+  utm_content
+ORDER BY
+  clicks DESC
+LIMIT
+  10;